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Saturday, February 24, 2024

Twitter X Launches Global Ad Revenue Sharing for Creators

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To keep outstanding talent on its platform, Twitter, which has since changed its name to X, started rewarding verified creators with ad money earlier this month. Today, the firm declared that qualified creators can access its “Ads Revenue Sharing” program globally.

Elon Musk, the owner of X, stated in posts that the program’s goal is to give $5 million to creators in the first round. He said that this will be cumulative, beginning in February. As a result, several designers stated they had gotten large payouts, some of which were in the five to six-figure range.

According to the website for the creator program, X users must be Verified Organisations or Blue subscribers and have “at least 15M impressions on your cumulative posts within the last three months,” according to the website. Users also need to have 500 followers or more.

To calculate compensation, X is monetizing the advertising in the comments to authors’ posts rather than the ads in the main X timeline. This encourages content providers to upload things that spark a lot of discussion.

While that might result in divisive hot takes, opinions, and other extreme content, X has established some boundaries for what is allowed. For instance, “get-rich-quick” schemes, gambling, narcotics, violence, and sexual content are all prohibited. Additionally, creators who do not own the work cannot try to monetize it.

With today’s announcement, creators who satisfy the qualifications can now access the program globally. The official X account posted: “This is our first step in rewarding you for your efforts. We want X to be the best place on the internet to earn a living as a creator.”

Along with the global rollout, Elon Musk also tweeted a chart showing that X’s monthly users hit a record in 2023, despite the eradication of bots, according to the chart. Bot eradication is a continuous process; it is not a one-time event.

The figure shows that Twitter, now known as X, had 541.5 million monthly users at one point, although it is not labeled to show the months. In contrast to the industry standard MAU (monthly active user), it’s unclear how Musk selects “monthly usage.”

The graph deviates from information supplied by others who used external monitoring techniques, such as Cloudflare CEO Matthew Prince, who recently mentioned declining traffic to the Twitter domain. The introduction of Threads coincided with a drop in Twitter traffic, according to Simialarweb. Source

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