Taylor Swift, whose “The Eras Tour” drew in a staggering 3 million fans during its initial leg in the United States, is set to captivate audiences again, but this time on the silver screen.
In an exciting programming venture, AMC Theatres has announced that it will be showcasing a concert film called “The Eras Tour,” granting fans in the United States, Canada, and Mexico the opportunity to relish the concert experience on the grandeur of cinema screens.
This announcement was made through a press release on Thursday, August 31. The eagerly anticipated film is scheduled to premiere on October 13.
AMC Theatres is not only presenting the concert film at its theaters but is also taking on the role of theatrical distributor, coordinating with various other cinema operators to secure locations and screens, as stated in the press release.
The company has successfully inked deals with prominent exhibitors such as Cinemark in the U.S., Cineplex in Canada, and Cinepolis in Mexico to feature the film. AMC anticipates that numerous other cinema operators will join the ranks in showcasing this concert film.
“This venture represents the beginning of a new chapter for AMC Entertainment,” the company declared upon announcing its role as the theatrical distributor.
To meet the expected surge in ticket demand, AMC Theatres has taken measures to enhance its website and ticketing systems, which are now capable of handling more than five times the usual volume of ticket purchases it has encountered.
However, it cautions that, due to the immense popularity of Taylor Swift and limited ticket availability, guests may encounter delays and longer wait times during the ticket-buying process.
The company temporarily suspended AMC Stubs rewards for online ticket transactions in response to the overwhelming initial demand. Furthermore, it clarified that all showtimes for the concert film will be accessible for purchase at the box office of all AMC locations, and no ticket refunds will be issued to deter speculation on secondary ticketing platforms.
According to the National Diplomat’s report on August 14, “The Eras Tour” is on track to break concert revenue records with projected earnings of over $1 billion.
This tour has also pushed the boundaries of the ticket-selling industry, presenting unique challenges for both resale platforms and prospective ticket buyers, primarily stemming from high demand and limited ticket availability.