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10 Digital Marketing Tips To Improve WordPress SEO – 2023

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Sarah Pereez
Sarah Pereezhttps://lahorelives.com
With almost 3 years of experience in journalism, Sarah Pereez has joined Lahore Lives as a Editor in 2023. She has previously worked as an Entertainment journalist, covering Hollywood & Bollywood news. At Lahore Lives, she tracks news updates, edit articles and write copies for science and technology.

You must use sound SEO techniques and Digital Marketing Tips if your objective is to increase organic traffic to your company website, and who needs to think about that these days? The higher your site ranks on the search engine results page (SERP), the better your SEO is doing. And the more people will find your product, service, or blog, the closer you get to the top of page one.

Why Should You Care About SEO?

SEO stands for “search engine optimization.” To determine which websites are most relevant to a searcher’s query, Google employs a complicated algorithmic sequence to evaluate site content, page components, tags, and site availability, among hundreds of other factors. You must ensure that the Googlebot, which scours the web for websites, discovers and loves yours so people can find you.

If it can’t discover your WordPress company website, Google won’t index you, so there’s no chance you’ll rank first. In this scenario, users can only access your website if they know the URL or company name.

Thankfully, WordPress has features built-in to appease such bots. By physically guiding the search engine via specific articles, pages, and categories, the platform’s capabilities make it simple to gather data about your business and improve your SERPs. You can assist Google and organic searchers in finding what they’re looking for by using key SEO tools.

Digital Marketing Tips To Improve Your SEO

Let’s start with a brief SEO review and Digital Marketing Tips before I provide you with ideas and tactics for enhancing SEO on your WordPress site.
1: See what Google sees
2. Optimize all your images with alt tags
3. Keep your stuff original
4. Make wise use of WordPress categories
5: Construct useful permalinks
6. Make use of connections—but just in this situation
7. Pick your web hosting company carefully
8: Produce an XML sitemap
9: Write catchy names and meta descriptions
10: Adopt a no-keywords policy

1: See what Google sees

Use Yoast, a feature-rich plugin, to see what Google sees. You can rapidly determine if your posts have a high readability rating, your photos are appropriately tagged, and your keyword placement adheres to best practices since it delivers instant analytic feedback on your material.

Additionally, it provides you with a preview of your SERP appearance and shows you whether your emphasis keyword appears in the page’s title, content, or meta description.

2. Optimize all your images with alt tags

Add alt tags to all your photos (this area will appear when you upload the image file). High-quality photos on your company website improve the user experience for visitors and are considered by Google when indexing pages.

Make sure Google can locate your photographs by creating keyword-rich titles because computers can only understand words. If you label your image “women-purple-sandal” instead of using a typical file name like “IMG0002309,” you will rank better.

3. Keep your stuff original.

You’ll be punished if the same material appears on your site more than once, so check that each URL contains distinct content. Use different product descriptions, for instance, for the pages for “women’s shoes,” “women’s blue shoes,” and “women’s footwear.”

4. Make wise use of WordPress categories.

Similar to tags, categories assist you in grouping related content. Additionally, they give readers hints about the article’s substance and make it simple for site users to locate pertinent entries on related subjects.

Although we don’t advise it, tags are optional with WordPress, whereas categories are necessary. You can read more about the distinction between categories and tags on this WordPress page. In line with the subject of shoes, categories like “footwear” and “women’s shoes” may be used, along with tags like “blue” and “slip-on.”

5: Construct useful permalinks.

According to research, even though post titles with numbers entice readers to click through and read an article, the ranking algorithm for your company website does not consider them. Therefore, try to restrict your slugs to five words or fewer.

If you’re uploading material titled “10 Trending Shoe Styles for Summer,” reduce your URL to “trending-shoe-styles-for-summer.” To avoid confusing the bots and lowering pagerank, use hyphens instead of underscores, which Google interprets as an extension of the term.

6. Make use of connections—but just in this situation.

Building a stunning, useful website is essential, but managing your online connections is equally necessary to stay one step ahead of the competition. You gain that benefit by linking. WordPress provides built-in features to build relationships, such as blogrolls and pingbacks. Pingbacks let the author of an article or press release you’ve linked to on your website know that you’ve done so.

Even if you didn’t offer a direct link, trackbacks let an author know you cited her writing. It’s crucial to keep an eye on these mentions and links to identify the external material affecting your ranking. When determining how “popular” your company is online with customers, business partners, and rivals, Google considers these connections.

7. Pick your web hosting company carefully.

Google cannot find you if your company website is down, and if it cannot find you, it cannot index your content. Investing in a reputable hosting provider is crucial to promoting organic search traffic. Bluehost provides hosting packages designed with WordPress users in mind.

8: Produce an XML sitemap.

Use a sitemap generator to make it simple for Bing, Google, Yahoo, and other search engines to crawl your company’s web pages. Enter your whole URL into the text field, decide which of the three options best fits your situation, and then wait while the generator generates your optimized sitemap.

9: Write catchy names and meta descriptions.

If you need help creating compelling titles and meta descriptions, you’ll appreciate the Platinum SEO Pack plugin’s assistance with optimizing page and post content. Additionally, it automatically creates meta tags to ensure that the search engines index your material.

10: Adopt a no-keywords policy

Your website will only rank well in organic search results if your keywords make sense in the context of the website’s content. Avoid using unnecessary details like phone numbers, locations, and strange keyword phrases in your posts.

There are several keyword creation tools available that are compatible with WordPress. You may also produce extremely relevant keywords from your data; the article will lead you through that procedure. Source

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